EADA, Creating a Unique Story for an Irish Whiskey
Challenge
During my time at IADT, this project was commissioned by Bord Bia. The brief was to create a hypothetical whiskey brand story and pack design to help inspire start up Whiskey businesses working with Bord Bia.
Solution
After researching the history of Athlone, the design solution was inspired by the mythology surrounding the location of this whiskey’s distillery. Athlone was once a part of the Fifth Province, a central province that existed in Ancient Ireland. As the design solution focused on less known stories of Irish history and culture, we fulfilled the brief by creating a very unusual whiskey brand story. My team’s concept, pitch and presentation was selected for first place by Bord Bia, which was a wonderful achievement.
Role
Branding, Pack Design, Copywriting
Year
2019
