Immersion, Climate Action through Immersive Experiences

Climate Immersion is a new initiative created by Déanta Studio and supported by Creative Climate Action fund. Immersion supports creatives who have the potential to explore new ways to engage with the public around the topics of climate change, environmental degradation and biodiversity loss. I was tasked by Déanta to create a logo and brand guidelines for this new endeavour. The logo captures the feeling of being immersed in a creative piece, letting it wash over you. For the colour palette, I selected poppy neon tones for social media application contrasted with earthy neutral tones to reflect the subject matter of the initiative. As well as brand guidelines I worked on social media templates and web design.